We took over their Amazon Advertising at the beginning of 2016 from their in house team and have driven sales growth on average of 70% annually while only increasing spend from 2 to 3% of COGS. We average ROI’s of 9 to 1. And despite increased AMS and AMG spending over the last three years, we have helped the relationship stay profitable for both our client and Amazon.
One of the first clients we took on content and advertising for was a leading peripherals brand that we still manage today. They were on the Amazon platform for one year on their own and achieved sales of approx. $300K for the year. We did a complete overhaul of their catalog, built compelling A+ content for all their products, and SEO optimized all their listings. We immediately increased sales in the following 12 months to north of $3 million and outpaced category growth by 2x.
Since that time, we have built sales to over $35 million last year and trending to north of $50 million this year while continuing to outpace Amazon’s category growth.
Smashing targets on Amazon
As the first full-service Amazon agency to add in-house services for content creation and optimization and expertise in helping navigate Amazon advertising back to when the original iteration Adzinia was created in 2008, we have the skills and experience to drive your sales on Amazon. All our team members are fully accredited in Amazon advertising and we’ve been part of Amazon’s agency partner program since it began.
Present your products in the best light possible and get them in front of the right customers on Amazon – with our marketing and advertising services.
Our experience covers all aspects of marketing and advertising
Amazon Advertising Support Agency
We’ve also provided our full suite of services to this client and have been instrumental in helping them clean up fraudulent products on the website, logistics issues and have helped them recover $1 million plus in chargebacks year to date.
By combining all of our services, this further enhances the impact of advertising on the platform and the saved monies give them more money to pour back into advertising.